Company // TEN-X
Driving Loyalty with Personalized Service and Data-driven Tools
Ten-X is the leading transaction platform for commercial real estate, streamlining the transaction process with its innovative platform-as-a-service (PaaS) that seamlessly blends data-driven technology and human expertise.
As the Senior Director of Creative & Content, I played a crucial role in evolving the brand vision and shaping a cohesive user experience across audiences and channels.
By working closely with the marketing, sales, and product teams, we were able to map user journeys, identify pain points, and launch personalized solutions that set Ten-X apart in the proptech marketplace.
Projects // TEN-X.COM / MARKETING / PRODUCT DESIGN / EVENTS / HOW-TO VIDEOS
Ten-X.com
I spearheaded the transformation of ten-x.com from a disconnected bubble to a seamless, user-focused website aligned with the corporate strategy. By connecting the product and marketing experiences, we delivered a personalized, data-driven user experience that improved website engagement and increased conversions.
Project Type
UX/UI, Messaging, Website Design, Testing Strategy
Marketing
My team created compelling campaigns across various channels, including digital and social media, print, and out-of-home advertising. One of our most successful campaigns highlighted our customers and the platform's unique selling points, including speed, reach, and value.
Project Type
Digital Marketing, Print Campaigns, Social Media, Out-of-Home, Email
Product Design
As the creative and design lead, I collaborated with the product team to oversee the design of the Ten-X web and iOS app. Our double-sided marketplace supports the entire transaction process, from asset onboarding to listing, marketing, and closing.
Project Type
Web App, iOS App
Events
My team developed creative and messaging for company and industry events, including booth graphics, presentations, sales collateral, and video displays. Our deep understanding of both the customer and product experience was instrumental in Ten-X's success at these events.
Explainer Video
As subject matter experts, we created a series of overview videos that effectively communicated the key features and benefits of the Ten-X platform to new users. These videos were a valuable educational resource and helped drive user engagement and brand awareness.
My Role
Senior Director, Creative & Content
Project Credits
CMO Randa McMinn; Head of Product Neelika Choudhury; Art Directors Ashmita Nair, Nick Peratta; Product Designers Shawn Bhargav, Rohan Gaikwad, Chelsea Huang; Development Mike Jorritsma, Sravanthi Karanam; Photography Jeff Kroeze, Becca Ewing; Strategy Alicia Chittum, Heather Rusick, Digital Marketing Vanessa Casco; Demand Gen Jenny Wong; Content Joy Ma; Project Management, Shiva Mendonca, Trihn Nguyen; Product Managers Tony Belforte, Dorothy Cheung, Rohan Attravanam; Partner Agency Lift