+ TEN-X
Personalizing Experiences, Boosting Loyalty
Ten-X, a leading commercial real estate platform, transforms the industry with its innovative PaaS, integrating data-driven tech and expert insights. As lead creative, I enhanced B2B brand vision and synchronized user experiences. Working with marketing, sales, and product teams, we charted user journeys, identified pain points, and provided tailored smart solutions that distinguished Ten-X in the proptech market.
FEATURED WORK
Website Design
Marketing Campaign
Brand Framework
Content Strategy
WEBSITE DESIGN
Unifying User Experience and Corporate Strategy
I oversaw the redesign of ten-x.com, transforming it from an isolated platform into a cohesive, user-centric website in harmony with the overarching corporate vision. By synergizing product and marketing elements, we crafted a tailored, data-informed user journey that significantly elevated website engagement and boosted conversion rates.
PRODUCT DESIGN
Designing A Seamless Transaction Experience
I collaborated closely with the product team to oversee the design of Ten-X's web and mobile apps. The double-sided marketplace supports the entire transaction process, from asset onboarding to listing, marketing, and closing. By prioritizing user needs and leveraging data-driven insights, we created a user-friendly, intuitive interface that streamlined the end-to-end user experience.
MARKETING CAMPAIGN
Driving Results Across Channels
Delivering the right message at the right place and time is crucial for boosting conversions and engagement rates. Through deep research, smart targeting, and creative that highlights the platform's key values, we ensured that our campaigns effectively reached and resonated with our target audience. We also conducted A/B testing to experiment with different messaging, imagery, and calls-to-action, allowing us to further refine our approach and increase the effectiveness of our campaigns.
Designer, Brand Builder, Creative Champion. Currently open to partnership, projects, and pizza.